Bernd Schoner

News & Views

June 22, 2014 News

Book Review on Marvin Lee Dot

You cannot really get any better advice on the world of technopreneur than a technology entrepreneur himself who has been there and done that.

June 11, 2014 Views

Every Technical Startup Wishes for This Dream Team

Marty Zwilling for the Huffington Post:

In my years of advising startups and occasional investing, I've seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. That's why investors say they invest in people (bet on the jockey, not the horse), rather than the idea. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team.

Thus I was happy to see a new book, The Tech Entrepreneur's Survival Guide, by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation.

May 27, 2014 News

The Globe and Mail: Poor (unprofitable) but pretty: tips on selling your startup

From The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success by Bernd Schoner, Ph.D. Reprinted by arrangement with McGraw-Hill Education. Copyright © 2014 by Bernd Schoner.

The chances that your startup is generating substantial profits by the time you are trying to sell it are unfortunately slim. Rather, most of us attempt to get significant economic return for ventures that continue to lose money, rely on ongoing investments for operations, struggle to pay the bills, and generally live on the edge of financial viability.

In the absence of stellar financial performance, you are forced to paint a pretty picture, spin a story, and seduce potential acquirers in other ways. You have to come up with credible answers to a set of impossibly difficult questions: Why would anyone spend money on an entity that has been trying to turn a corner for the longest time? Why would anyone buy into the value of a technology nobody is using yet?

May 27, 2014 Views

Goodbye Corporate Ladder on BBC Capital

With today’s roller coaster economy, many new graduates are eschewing the corporate ladder in favour of temporary positions or the chance to be their own boss.


“There are very few times in one’s life or career when unconventional moves are actually feasible. Right after college or grad school is one,” wrote Bernd Schoner, author of The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success. 

There are a number of reasons why new graduates make great entrepreneurs, according to Schoner. One of the big ones is “the blessing of poverty,” he wrote. “Students and graduates are used to a student lifestyle. [They] typically don’t have a large family to feed, they don’t fly business class, and they don’t pay interest on mortgages.”


May 14, 2014 News

Book is shipping

The Tech Entrepreneur's Survival Guide is now available for shipping on and other retailers.