Bernd Schoner

News & Views: News

September 12, 2014 News

Review by Zane Safrit

Wow! That’s what I thought as I flipped through the pages of The Tech Entrepreneur’s Survival Guide.

July 22, 2014 News

Book Review in The Financial Post

[..] much of it is relevant to any entrepreneur, especially the cautionary ‘Startup Dynamics in Crisis’ chapter. It’s like a Murphy’s List of things to watch out for.

July 02, 2014 News


“Having the right team determines the path and outcome of a new venture more than any decision in the lifecycle of a company,” he says. He speaks from experience--in 2002 Schoner cofounded the radio frequency identification technology company ThingMagic with four fellow Media Lab graduates at the Massachusetts Institute of Technology, and experienced a year of “extreme turmoil.”

June 22, 2014 News

Book Review on Marvin Lee Dot

You cannot really get any better advice on the world of technopreneur than a technology entrepreneur himself who has been there and done that.

May 27, 2014 News

The Globe and Mail: Poor (unprofitable) but pretty: tips on selling your startup

From The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success by Bernd Schoner, Ph.D. Reprinted by arrangement with McGraw-Hill Education. Copyright © 2014 by Bernd Schoner.

The chances that your startup is generating substantial profits by the time you are trying to sell it are unfortunately slim. Rather, most of us attempt to get significant economic return for ventures that continue to lose money, rely on ongoing investments for operations, struggle to pay the bills, and generally live on the edge of financial viability.

In the absence of stellar financial performance, you are forced to paint a pretty picture, spin a story, and seduce potential acquirers in other ways. You have to come up with credible answers to a set of impossibly difficult questions: Why would anyone spend money on an entity that has been trying to turn a corner for the longest time? Why would anyone buy into the value of a technology nobody is using yet?

May 14, 2014 News

Book is shipping

The Tech Entrepreneur's Survival Guide is now available for shipping on and other retailers.

April 23, 2014 News

Book Available for Pre-Order

The Tech Entrepreneur's Survival Guide is now available for pre-order on The book is at the bindery now and on track for an official pub date of May 30, 2014.