Bernd Schoner

News & Views: Views

June 30, 2014 Views

Interview on

"Rather than getting too focused on equity funding early on, tech start-up teams should look at alternative business models, including revenue-funding, government grants, and crowd-funding."

June 11, 2014 Views

Every Technical Startup Wishes for This Dream Team

Marty Zwilling for the Huffington Post:

In my years of advising startups and occasional investing, I've seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. That's why investors say they invest in people (bet on the jockey, not the horse), rather than the idea. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team.

Thus I was happy to see a new book, The Tech Entrepreneur's Survival Guide, by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation.

May 27, 2014 Views

Goodbye Corporate Ladder on BBC Capital

With today’s roller coaster economy, many new graduates are eschewing the corporate ladder in favour of temporary positions or the chance to be their own boss.


“There are very few times in one’s life or career when unconventional moves are actually feasible. Right after college or grad school is one,” wrote Bernd Schoner, author of The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success. 

There are a number of reasons why new graduates make great entrepreneurs, according to Schoner. One of the big ones is “the blessing of poverty,” he wrote. “Students and graduates are used to a student lifestyle. [They] typically don’t have a large family to feed, they don’t fly business class, and they don’t pay interest on mortgages.”